Target provided visual direction / trend boards as the starting point and asked SRG to develop a range of teen décor items. Because the product list was broad and the presentation timeline was limited, I focused on a selected group of items to develop further through sketches, 3D models, and rendered concepts. The work translated Target’s visual direction into specific product ideas for review.
Sporty
Surf
Urban
Target - Teen Decor
Ipod
Target provided visual direction / trend boards as the starting point and asked SRG to develop a range of teen décor items. Because the product list was broad and the presentation timeline was limited, I focused on a selected group of items to develop further through sketches, 3D models, and rendered concepts. The work translated Target’s visual direction into specific product ideas for review.